Bringing your menu, location, and reservations together for restaurants and cafes

If you run a restaurant or cafe, Instagram is probably your busiest promotional channel. But someone coming from there is usually after one of three things: the current menu, your location, or a way to reserve a table. Making them dig through comments or old stories for any of that is a bad start.

A menu you can link to as a PDF, a location link that opens straight into a maps app, and a way to book through WhatsApp — all of that should sit on one page, reachable in one tap.

What helps during a promotion

When you launch a new promotion — a holiday menu, a happy hour — you don't need to touch your Instagram bio at all. You just update the links on your page; the bio link itself never changes.

Seeing which link gets clicked more helps here too — the menu, the reservation link, or the location — and that tells you what to put front and center.